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Genuinely question, but how much of that is Juul wanting to advertise to kids versus Juul wanting to advertise to an older Gen Z/Millennial crowd (half of Gen Z is over 18)? I think it's really dumb to advertise to Gen Z no matter how old the age range is right now, but I'm not sure if it's malicious or just stupid.

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It's malicious.

Millenials (myself among them) grew up before state-wide indoor smoking bans, and those of us who didn't smoke weren't interested in picking up anything resembling it.

A lot of Zoomers, however, grew up in a cigarette free world, where they also didn't see addiction or substantial anti-smoking messages. The older folks (Millenials) were set in their ways, but the Zoomers were the addressable audience. It was intentional. It was evil.

I think this is a great way of framing it because it kills the root of the arguments pro-vaping people make all the time as an excuse for this behavior: that it is better than combustable tobacco.

They are advertising to consumers who do not smoke.

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