I'm a Brit and you are probably a Yank - we both know exactly what is going on.
I am absolutely fucking furious at the moment (nothing to do with this) 8)
If some circles are offended then I suggest that's not too bad a thing 8)
This guy is clearly older (lets say he started smoking at 15, we would be pushing 45 as a lower bound), and he's not American where that word was common slang. I think there's a place to consider intent and realize that this is the internet, and not everyone is an American 20-something.
I'm 52 and I have some American relos. I'm well aware of many en_GB: en_US: en_AU: en_NZ and other language/slang ... discontinuities. A daughter in law from FL once explained to me how to pronounce Maryland.
I deliberately go in with the "fags" thing on a US based website for the obvious reason - it will almost certainly winkle out a daftie, who even now doesn't realise that a Brit burning a faggot isn't our version of horrific racism. To be fair, we haven't used the term faggot for a chunk of wood for some decades.
I absolutely adore our differences and have collected them quite obsessively. I love to watch and hear english being used in all sorts of strange ways!
Yes, because we must all speak like 'merkins.
On a serious note, if you are that sensitive, maybe the internet isn't the place for you?