I know right? Why ask arguably the most successful businessman in history for his opinion? Stupid Ballmer.
But then how can a project go so bad (I am remembering the Kin) and nobody notices until there are 130 people working on it for a year? Here, when we have a stupid idea, it's usually killed at the 5-people-involved stage.
That happens quite easily. The story I've heard about the Kin (with no verifiable sources) is that they built the phone they planned on designing for the most part. And had the phone shipped as a feature phone it may have been a blockbuster. But Verizon changed their tune due to it being so late and made it a smartphone. But it was a great idea, up until it was a really bad idea -- with contractual obligations for marketing and delivery.
Oddly, the neutered Kin is one of Verizon's top selling feature phones now.