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Your reward can possibly be $2million or any of the prizes on our site.

We will never accept financial products that are not in the best interest of our users. Nor will we ever sell your information.

We are just trying create an entirely new rewards program that is free and self sustaining. Our inspiration comes from Prize-linked savings. Check out this article about PLS.

http://www.freakonomics.com/2010/11/18/freakonomics-radio-co...

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In the end, it will all depend on what offers you can secure from companies that like penny-wise customers. It's a very relevant demographic, for sure. I would think the pitches would be for savings and investment products, insurance, mortgage refi, coupons, group buys, and loyalty programs. It's a good business plan, but it really depends on the quality of the offers. Consumers have been conditioned to distrust financial/insurance products, since they are so often a scam wrapped in a scam – even when offered by the biggest names.

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