I've found that E2E tests make for a pretty bad case of hill-climbing where tests are concerned. To the point where I think that's the pathology of the testing icecream cone.
It's easier conceptually go to 'up' the testing tree from unit tests to E2E tests, than it is to come down. People do what they are most familiar with, and if the E2E tests are first, then they are the most familiar. They are also glitchy as hell, and I see disdain for that get applied to all tests, not just the human tragedy that Selenium turned out to be. Also the ways in which unit test habits are considered 'bad' in functional tests are either less consequential or easier to walk away from. I'm not entirely sure which it is, or if it's both, but it's definitely less painful to relearn.
We also overvalue the E2E test versus human testing. I can't count how many times someone has come to tell me a login button is broken, 20 minutes before the E2E tests fail and tell me the same thing. Computers arbitrating code regressions are half the point of CI, so if your tests aren't arbitrating, they aren't doing their job, and should be fired.