[1] https://www.nbc4i.com/wp-content/uploads/sites/18/2022/06/th...
[2] https://tsdr.uspto.gov/#caseNumber=88571984&caseType=SERIAL_...
It feels like half the people replying here have never been the victim of over-zealous patent and/or trademark lawyers before.
OSU just needs to sue whoever puts "THE" on whatever they want, claim that it will confuse people, and then the poor bloke who put "THE" on his coffee mug or whatever has to spend thousands of dollars proving to the courts that a coffee mug wont be confused with a football team. And of course it would never be confused for a football team. Yet, they still have to go through the motions, spend the money, or cease & desist. It happens frequently, frequently enough that there are lawyers specifically known for patent and trademark trolling!
[*]: Fair use nonwidthstanding