>I’m not sure you’re engaging with the previous comment.

What do you mean?

I understand that some people associate "THE" with OSU. That's great, really. That does not mean they should be granted a trademark on the most common word in the English language across an entire category of clothing (or, for anything).

Capitalized or not, whether you like football or not, and whether you think it's reasonably associated with OSU or not is immaterial. They were granted a trademark on the most common word in the English language, and that's dumb.