But they can track which tweets are being clicked, the IP of the person and a whole bunch of things even when you're not logged in.
>> and how their network of connections/follows
But that's the problem right there. If you force people to create an account to read tweets, they might do so but they won't follow anybody or follow very few people and tweet quite infrequently. I just don't think it's feasible to expect a significant number of people (like say # of users on Facebook) to be tweeting regularly. But it's possible that I'm wrong.
The probability that somebody with a Twitter account tweets is infinitely higher than that somebody without a Twitter account tweets.
See this link, although its not exactly what im looking for: https://www.socialmediatoday.com/news/new-study-shows-that-2...
I never understood this argument for tracking users, google and twitter already know what the user is looking at as they are serving them the content directly.
Why don't they base ads on what I'm looking at now? If I am looking at posts about dogs why not try to sell me something for my dog?
Instead they seem to want to know what I was doing last week so they can serve me ads based on that, but there is no point in showing me adverts for shoes this week as I already bought them last week!
My point is as some one who works in advertising it's more effective to target people on the content they consume today rather than base your targeting off of data you gathered last week, by then its too late.