What does anyone think of the name "Goggles"? I wonder if they would have named it this if Google didn't exist. Seems like a genius name to me, under the circumstances!
I think they're trying to bait Google into a legal fight that would immediately turn into a PR war. Very.. brave.. of them.
Can you hear the Google PR team whispering to Legal?
"...don't touch it...."
Also a ripe opportunity for Google's lawyers to go after them as it creates confusion in the marketplace. Or maybe a marketing opportunity for them, if they play the David vs. Goliath card, should Google come after them.
That would be a genius judo-style move. David versus Googliath — the headlines practically write themselves!
Google, giggling giddily, gobbles "goggles".
Bravid VS Googliath
Probably not the best idea, given how similar it to "Google", but I assume all better alternatives were trademarked away or something. Then again, if Google would be stupid enough to declare they own the word "goggles", it may generate a lot of PR for the project that they would never get otherwise. So may end up a win.
Plus, if Google gets in their face about it they can rename it to "Shades - Better than Goggles".
It makes me think of the movie "They Live", which predates Google.
exactly.. Even while reading, I tend to read it as Googles! :D The Brave team is indeed brave.