I wouldn't be surprised if as many or more Windows users were downloading it than downloading Libreoffice. The problem is that the name isn't punchy and is unpronounceable in English. Plenty of people who are completely knowledgeable about the situation still refer to Libreoffice as Openoffice.
It's intentional sabotage, more than probably covertly initiated and maintained by Microsoft, and destroyed the entire Apache Foundation for me. I avoid all of their projects, because if that project has a commercial competitor with deep pockets, I can't trust it not to be intentionally bad or broken.