I'm not seeing anybody actually comment on the substance of the article, which is what happens when you post paywalled articles to HN. The reason is because of flavorings.
> in 2019 [Juul] stopped selling sweet and fruity flavors
> The [FDA] has cleared the way for Juul’s biggest rivals to keep tobacco-flavored e-cigarettes on the market. Industry observers had expected Juul to receive similar clearance.