They're very good (I initially said wonderful but I want to be clear that you shouldn't use these products unless you smoke combustible cigarettes because they're comically addictive) products because underage people do not want to use them!

There is some regulatory nuance I believe that makes them harder to buy than regular vaping products but I forget what it is — a simple fact though is that the social aspect of smoking breaks, smoking at bars, the habit of smoking is a huge draw and it's hard to replicate that with gum.

The best product to solve the nicotine crisis is a smart device that gradually lowers the nicotine invisibly to the user over a 3-6-12 month period. This isn't a super hard problem, the FDA and the market is just too non technical to execute.