As an aside, I think the only real problem with targeted advertising right now is that everyone is trying to do it in a covert way. Why?
Just straight up ask people what kind of ads they want to see. Relevant ads are much better than random ads, and in a lot of cases are genuinely very useful. Personally I’d happily fill out a Google “ad preference” form in great detail.
Disagreed. Most people have no idea how pervasive the stalking is (FB stalks you outside of FB too, thanks to their spyware being embedded in a lot of other apps & websites) and don't really have a choice if they are forced to use FB for work/social reasons.
Indeed, if ad targeting was absolutely opt-in and would only use information you explicitly provide I would agree with you but I don't see that ever being the case without enforced regulation that bans nonconsensual data collection & processing.