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Thanks a lot.

I'm a big fan of The Mom Test. Fantastic book.

But I was more curious about how are people actually applying it's lessons in their actual business.

+1 for The Mom Test

Something I did which was highly effective was set up a Discord server to watch users talk about my product with each other. Doesn’t have to be Discord. Can be a Facebook group, sub-Reddit, etc

Also try user experience testing. You pay a nominal fee to watch users use your product and say their thoughts out loud. I was always surprised by what they said and thought about what we created. The only thing is you need to set up a good testing plan.

Yes, that makes sense, thanks for the answer.

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