I feel like the crowd-sourcing / SEOing / optimization of reviews on the internet has, for all its benefits, made everything too noisy and untrustworthy. I know myself and a lot of other people first search reddit now instead of google because it's impossible to get anything written by a real nonbiased human otherwise.

For similar reasons I've used things like Yelp less and less and tried to use professionally editorialized reviews (Eater, The Infatuation, Bon Appetit, etc) for food, well-known travel sites/bloggers for hotels, etc. There's still some paid incentives there too obviously but I can at least calibrate it to how much I align with the publication.