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> Apple's user

This ownership wording is the wrong thinking when it comes to platforms.

Exactly. If I buy and drive a BMW, I’m a BMW driver. I’m not BMW’s user.

What a scary way to phrase that relationship.

But it is how these companies see people, which is what GP is talking about.

More importantly, that's how these companies treat people and get away with it. So, however wrong and scary it is, it's also true.