This is a great idea! In practice, how would you go about this e.g. if you're using Stripe? After a few weeks, delete the customer information in Stripe?
Someone will know that Mr Smith has a mulvad VPN subscription. They just won't know his username on the service.
They also mentioned it's about less data, not about zero data. The moment you use a credit card, of course it's stored in a bunch of places. But this won't be stored with them.
See also: https://en.wikipedia.org/wiki/Tokenization_(data_security) and https://en.wikipedia.org/wiki/Crypto-shredding