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I’ve seen this advice so much over the past month or 2 that I wouldn’t be surprised if it’s being promoted by companies who have figured out how to effectively push their stuff on reddit. Or some contractor who runs Reddit campaigns or something.

They already are. At least so far, moderation on active subs and the low ranking of inactive / nothing but spam subs has kept this mostly in check.

i don't know specifically, but I agree it is inevitable. No idea what to do then.

searchterm site:reddit.com

I meant I don't know what to do after the SEO crud infests reddit and makes reddit worthless for searching.

you.com let's you select that preference once in their app store and then reddit (or other sites) show up anytime they're relevant: you.com/apps