This feels deeply right and helps explain why FB succeeded. For a few years it really was the place for Millennials in college and grad school. Posting your social life to FB felt meaningful. I wonder how things feel to people currently in that life stage.
- mid to late 20s are on Instagram
- late teenagers to mid 20s are on Snapchat
- younger than that they're on TikTok
- everyone is on YouTube
- nerds are on Twitter
Those that come after do not use Facebook. They use other Meta products, like Instagram, and non-Meta products like TikTok. This is precisely the genius of Zuck, because he understood
> I have learned that social networks obeys to generations more than to features. People only switch when a new generation operates on the social network.
way before most people and was ruthless in acquiring or shutting down competitors. That is why Meta is still alive today while many other social networks are dead.