I have the same issue with hey.com email provider, but they are too expensive too. I would love to have an email service provider for 2-3€/month, I'm not an hardcore email user so 8€ as they ask is too much for me. For 3€ and less "pro" features I would pay for the email service.
Same for Spotify, I don't listen much, I would prefer to pay only 4€ a month and have only 2 hours a month of listening without ads. But 10€ for listening for less than 2 hours is a lot. And I don't think I'm the only one like this.
The only company I know who is doing an affordable paid service is nextdns. For 2€ a month, I'm happy to pay for the service for having a DNS that filters trackers on all my devices.