What small competition have they destroyed? There's also plenty of competitors in the gaming space with them.
1 in 5 have different variations of devils horns on the characters heads. 3 in 5 look like they've been cropped from communist murals around my city. Almost all of the characters look angry and criminal.
Browse these avatars and in your mind compare them to Nintendos. The vast majority of users are interacting with each other and seeing these creepy avatars as they're friends virtual faces. What effect is this having on young kids?