There's lots of ways to make money, actually. You just have to let go of the idea that you need to create value 'on chain' in some kind of fancy economic model, like DeFi, where you are on top of some pyramid.

DLT to us, is about trust. Not about the technical solution. It's an endless discussion between 'it could just as well be a database', yes it could. But to get competing parties to cooperate in a meaningful and productive way, requires either contracts and lawyers or DLT (with still some contract and lawyers, but less so, and only at the start)

The last one is much easier and faster to develop and innovate with.

Making money to us, is about adding value to an ecosystem and extracting a small portion of that to pay the bills.