Ooops... I think we have a wrong message in our site: it's not in our plans to sell widgets (or put limitations on the # of them you can use). Probably the word "marketplace" isn't appropriate. Calling it "directory" suits better our intentions.
Also, it's not really a contest. For us is to have fun, play with cutting-edge technology, make interesting things and just hack.
I see your point about pricing, but we can only say at this stage that we are validating the final one and it will be affordable. Hope this helps to explain our view.