Well you obviously weren't doing what you love with viaweb if your entire goal was to sell it to turn a profit so that you'd never have to deal with it again. And Steve's assertion is not about work ethic, it's about building a "real company". I don't think Steve would consider you to be a real entrepreneur. In his biography, it's stated several times how he doesn't want to make things just because people want them, which is directly against your beliefs in pandering to the masses.