I subscribe to a big paper in the city I live in (like, the actual sunday paper delivery). I tried to explain MULTIPLE times to their support people that I did not want all of the extra advertisement crap that came with the paper (pretty standard with any paper - not the small amount of ads/classifieds in the paper itself - all of the extra pamphlets they include)
Their support people could just not even comprehend WHAT I was even talking about - they kept circling back to "pop-up ads" and if I had tried a pop-up blocking extension. It was a never ending circle of confusion :-D