This is to say that "killing pop-ups" should not be a point of a legislation if there isn't one that requires these pop-ups.
This is to say that "killing pop-ups" should not be a point of a legislation if there isn't one that requires these pop-ups.
Isn’t the simpler answer that the EU like most governments is incompetent and didn’t think through their legislation even though it’s 99 sections and 11 chapters?
It was websites and businesses that chose cookie walls over data minimisation. Most websites don't need a cookie wall or even a popup. Even ad supported websites can use context based advertising without any tracking whatsoever but the choice is clear.
It's not always a political statement to add a cookie wall. Some companies are too lazy to consider alternatives, others don't care enough about their users. This stuff has been coming for years and nobody cared until suddenly everyone was "surprised" and now years later everybody is still acting like this is a recent development.
The message is always clear: your convenience as a customer is worth less than your data.
Apple did more for privacy with a 30 line rule change on the App Store than the GDPR. As evidence by every company dependent on tracking admitting during earnings that they are losing money by the change. No company announced any effects by the GDPR.
Imagine that a private technology company knowing more about technology than the EU.
Some examples (obviously not problem-free, but just to show that a solution space exists):
* No tracking even with permission
* No tracking unless the user mailed you hard-copy permission
* No popups
* No popups unless user testing shows that a user who hates popups, doesn't care about privacy and is just clicking stuff to get to see the site, will decline tracking at least 80% of the time