The UK has eliminated cookie pop up requirements. However, they have introduced other legislation that requires websites to establish the ages of all visitors via checking legal ID so that adult content can be restricted. This is expected to be done by integrating with (paid) third-party APIs that will keep track of users’ legal identity across websites. This will be both privacy-invasive for users and expensive for website operators. The UK has also axed many of the EU-based data protections that users have.