Very interesting to hear what ad industry people say. And that even now the agencies are short-handed. I'm sure traditionally skilled and trained people are still setting the technical values. We'll there lunch will be eaten.
After reading it, I'm making time to attend Ad:tech for at least a day to look for work (UX, product management) and just absorb.
Oh, there are truely creative "creatives". And they are crucial. But the third rate me-too creatives will be optimized out soon, I venture.
Who among us is in advertising? NYC?