In that case the business idea wasn’t good enough. If you can’t afford the cost of doing business it’s not a viable business idea.
In the same category: “I can’t afford to pay more than minimum wage”
In the same category: “I can’t afford to pay more than minimum wage”
A bike rack out front. A change in the ratio of hand washing stations per employee. It's all "cheap", and most of it's good stuff that's easy to justify. But it adds up in a big way. And you let this stuff run for awhile and this is how that "authentic" taco stand or used book store you loved gets pushed out of business.