This is completely expected for a company which screwed their biggest retail customers, back when the Gamestop saga was starting.
They had to stop purchases for one or two securities for a couple days until they could secure a billion dollar loan and clear some pending transactions. It was far less of an issue than the conspiracy folks wanted it to be.
I don't fault retail for approaching the situation in the way they did. It seems logical given the understanding that they're being preyed upon in situations advertised as beneficial to them.