This reminds me of an old story, might be fiction, that conveys the idea. five chimpanzees were put in a cage, bananas in the center everytime one tried to get a banana they would get cold water untill they simply stoped trying. Then one by one they replaced the chimpanzees do one one of the new ones, tried to take one of the bananas the old ones would stop him. Slowly they replaced all of them and none of the new chimpanzees, who had never received a cold shower, took the bananas.
The same with corporations.