Article doesn't really answer the question posed in the title. It is good question though. Entertaining as recent language models are, one of the few business models I see is improved search.
The semantic bible search we had here a few days ago is an excellent example https://news.ycombinator.com/item?id=31733673
I mean who would have expected this Bible hit for 'open source software'?
Proverbs 27:5 - Open rebuke is better than secret love.