They have no clue what the market wants. Nobody is going to shell out $15k-20k to build a solution.
We lost about 4 months betting on it and eventually moved away. We are glad we did.
Well that's not true, if the solution is a success 20k is not much....problem is it rarely is with canonical.
You have not written anything about upfront or IoT.
AWS IoT? Is that even a thing? (pun intended)