This protocol is designed to not send any data that can be used to identify you directly or fingerprint your identity.
> company's solution to a problem caused by the same company
The “company” needed a solution to a problem caused by bad actors in the network.
Whether or not a company’s solution causes someone else to have a problem is a different matter.
Like DDoS, bots become the problem of all users when they slip through.
Fair enough to disagree with the mitigation strategy. I suppose most web services wouldn't care to differentiate you from a bot.
It instantly narrows your identity down to an owner of a particular batch of hardware and will force you to have an OS owned by one of the big 3 tech companies installed (which will spy on you constantly) to function.