I think that the survey was pretty controversial and has since been quoted to death in all sorts of contexts. It would be nice to see this actual research which paints a different picture, so that folks here might actually discuss the findings.
I might have nothing to offer there, but people who work with statistics and whatnot would probably offer a good point or two.
> Women rate look as the 4th most important thing in a man.
I do think that the problem with most surveys is that there will certainly be biases in self-reported answers.
For example, if asked about what I'd prefer in a country, I might claim that I value human rights and liberty really highly, but then turn around and vote for politicians that would promise to lower the taxes instead. I would actually be picking a different set of characteristics/priorities than I had indicated previously - regardless of whether I actually believed my own answers and didn't know, or simply wanted to appear virtuous.
(just a made up example, I'm not sure how one would even measure what people actually value outside of asking them, maybe try to classify people based on various indicators)