On the other hand, Microsoft was just a BASIC vendor, Amazon was a bookseller, Netflix was mail oder DVD company.
Sometimes if you have a really good team/organization it makes sense to pivot based on the market.
Sometimes if you have a really good team/organization it makes sense to pivot based on the market.
I don't think expanding to other verticals is the same thing as a pivot, a pivot (imo) is when you entirely change your business strategy and product because the thing you were doing wasn't working. If you expand the definition of a pivot to any change in business strategy, then every company pivots all the time, and the term loses its meaning.
Big difference between "we think this is The Business, ope its not lets pivot" and "we think this is a good place to Start the Business and grow out of".