yeah; i'm in chile where the supply of scotch is limited, so i've started drinking the local hooch, called pisco, which is a kind of brandy. there are quite a few aged piscos available (the economy here is pretty good and people are starting to have more disposable income). as i tried a few i noticed that the ones in nice bottles, aged for longer (and more expensive), were noticeably more complex. eventually i had enough different bottles to arrange a blind tasting (my partner did the pouring etc; i was blindfold as they have different shades). the results were amazing - my rating was all over the map and completely inconsistent with what i was expecting. yet still, when i can see the bottles, the expensive ones taste better :o)
tl;dr: brain - why are you so shallow?
[in my defense, my proudest wine moment was when i bought a bottle of cousino macul cs on offer, took it home, tasted it, and thought it amazing (for the price). when i checked my receipt i had picked up the reserve (not on sale, twice the price) by mistake... (their labels were very similar a year or two ago)]