"The same thing can happen in technology companies that get monopolies."

"The people that can make the company more successful are sales and marketing people, and they end up running the companies. And the product people get driven out of the decision making forums, and the companies forget what it means to make great products. The product sensibility and the product genius that brought them to that monopolistic position gets rotted out."

https://youtu.be/P4VBqTViEx4

This is the kind of deliberate, small moves that someone like Apple can do to slowly grow into a media empire. Make "big" deals with small fish and get people onboard.

>A broad selection of MLS and Leagues Cup matches, including some of the biggest matchups, will also be available at no additional cost to Apple TV+ subscribers, with a limited number of matches available for free. As an added benefit to fans, access to the new MLS streaming service will be included as part of MLS full-season ticket packages.

And this is a perfect way to do it - those who want it will jump right in, those who don't know but are interested have ways of experiencing it. And the biggest fans? They get it for free since they already have season tickets.

It's certainly a different apple. Having been a Mac user for 30 years on and off It's definitely more organized than the Spindler era and less hopeless than the Amelio era.

Jobs II helped set the stage and Tim is a great execution guy.