It really is funny though. I don't know a single person (and most of my friends are quite happy iPhone users) with an iPhone that has a turn-by-turn app.

The ones that do use a GPS drag around a Garmin, the rest just try and work with Google maps as best they can.

A couple did switch to Android recently, but assumed it too didn't have turn-by-turn and kept muddling through with Google Maps until I showed them how to do it.

I don't know why that is exactly, but it's weird and gives me a strange impression that this is a seriously omission from the platform. This acquisition is no doubt part of a larger strategy to bring this capability (probably in a wonderfully Apple-y way) to their mobile platforms.