I suspect this is to try to quantitatively match the stimulant effect of caffiene plus sugar/HFCS in the sweetened alternatives.
It bothers me that people like Warren Buffet can go along their day ingesting copious amounts of coke normal and sweets and still be a functional productive human being.
It's one of the working theories for a causative link between obesity and consumption of diet soda. Which is usually swamped by the correlative link between the two.
My personal theory is that I have inherited a low base level of orexin, which makes me react with sleepyness to carbohydrates. I have no idea if this is accurate, though.
https://www.mayoclinic.org/diseases-conditions/diabetes/expe...
It could occur even if fasting blood glucose is still at normal levels.