If you'd asked me a few years ago, I'd have said deepfakes aren't a problem - that lack of media literacy is the problem. We've had photoshop and staged photos and impersonators and satirical news for years, after all. And although a tiny fraction of the population falls for hoaxes like bigfoot and astrology and homeopathy, 99% of people manage to sift through this stuff.

What I learned from the pandemic, though, is that people are much worse at telling fact from fiction than I expected.

It's given me a greater understanding of the people who are very worried about deepfakes - if you think it's more like 10%-30% of the population that are very easily fooled, new technology for fakery is an ominous thing to see.