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I agree with most of the article but displaying a static 5-star image on your website when your real rating is 4.6 stars (should be displayed as 4.5 star image) is rightly called out as disingenuous.

If you really want it to be efficient display a static "cached" image of the rating and swap it for the iframe once the image is loaded and displayed. This ensures fast response time and accuracy of the fresh rating at the same time.

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That’s actually a very good point, when I made the static image our rating was 5 stars, as the only negative review had been removed (because the user was complaining about not getting emails from us, but they had just given us the wrong address so easily fixed) we had that review flagged, but it was eventually added again by trustpilot so the score was reduced a bit. I’m still trying to get that user to update their rating as they’ve been using shoprocket happily since they entered the right email address!

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