Foone repeatedly said they'd either publish the content like this or not at all because it is the least painful way for them to put content out. Not sure why you think you know better than them?
Also, even though the readership experience might be subpar compared to a blog post, it is hard to imagine that putting out a set of tweets would be harder to do than putting out a blog post in general. Anyone who has ever tried to write a good blog post I think will relate to this. Writing well is hard. Tweeting well is less hard.