Perhaps it increases the liquidity of their options market though.
JPM and their clown gang has been screaming "buy the dip" non stop since Jan.
here is motley fool and seeking alpha screaming to buy shopify at $1300. https://www.fool.ca/2022/01/15/shopify-tsxshop-why-i-finally...
https://seekingalpha.com/article/4478545-shopify-shop-bastio...
Shopify is around $300 now and on the way to around $100
Well... long-term (=20-30 years) "buying the dip" is the one true way to make outlandish profits (other than gambling with options), the thing is you have to be financially able and psychologically strong enough to not sell on the inevitable downturns - and you need to spread your purchases.
Retail investors should stay the fuck out of single stocks or narrow-scope indices, at least with money they cannot afford to lose.
There is the saying "don't catch a falling knife" for a reason. It's illogical to plough money into stock market when QT has hit, inflation is soaring and a recession is all but guaranteed.