Here is an interesting article about a white american athlete who complained about bias agains white americans in the NBA.

see:

http://www.thegrio.com/opinion/should-the-nba-assist-white-p...

I see parallels, it's a cultural thing, generally speaking in the African American community tech startups are not valued like playing basketball/football or being singer/rapper/actor.

The startups that are popular in the African American community is the record label.

I also thought this was interesting as well: http://deadspin.com/kyle-mcalarney/