I feel like my brain is now trained to skip over any Google chat-oriented product names or any information whatsoever about them simply because of the continuous churn.

Instead I'm trained to just look for something that looks like a chat window and use that. I literally have no idea which one I actually use, nor whether this announcement affects me.

I would love to know if inside Google there is any long term analysis of this. Is it just a series of teams getting accolades each year/quarter for Yet Another Chat Service? Or is someone taking the long view and evlauating just how much market confusion Google have spawned with this ridiculous never-ending saga?