Sure, the homepage of Altavista was a relic of the 90s. The SERP however wasn’t as radically different. If a minimal homepage is enough to be “category defining” to you, we can just agree to disagree and move on.
There’s a reason we “Google it” and don’t “altavista it”. ISTR altavista’s pitch over yahoo was that they indexed the entire web, they just couldn’t return meaningful results. Google could.
We probably verbed google rather than other products, because of that consistency. But at least my kid's peer group seems to have taken to using 'search up' as their verb... Kind of like look up.
https://digitalstateconsulting.com/knowledge-is-power/brief-...
> Phil Mui, the former Group Project Manager of Google Analytics, explains how Google’s initial version sought to democratise advanced web analytics to the masses. “The primary focus was to make sure that not only people who are willing to pay a million dollars or more on analytics products are able to get access to a very decent set of tools to understand the behaviours of online browsers”, he said at a conference in New York 2011.
> Google realised the infinite potential of data to create a better experience for web users. “By liberating this tool we could empower companies of all sizes to become smarter and more effective online”, remarked Muret. “We assigned considerable resources to our online solution and released it to the public for free [and]…has since grown beyond anything that we could have expected”.
"Google Maps began as a C++ desktop program developed by brothers Lars and Jens Rasmussen at Where 2 Technologies. In October 2004, the company was acquired by Google, which converted it into a web application. After additional acquisitions of a geospatial data visualization company and a real time traffic analyzer, Google Maps was launched in February 2005.[2] The service's front end utilizes JavaScript, XML, and Ajax. Google Maps offers an API that allows maps to be embedded on third-party websites,[3] and offers a locator for businesses and other organizations in numerous countries around the world. Google Map Maker allowed users to collaboratively expand and update the service's mapping worldwide but was discontinued from March 2017. However, crowdsourced contributions to Google Maps were not discontinued as the company announced those features would be transferred to the Google Local Guides program."
There were several maps before Google Maps but they didn't provide the smooth experience that Google Maps provides. Just like there were 100s of PDAs before iPhone but they didn't provide the smooth experience of iPhone.