Bioluminescence
en.wikipedia.org
en.wikipedia.org
I visited Bahía Bioluminiscente[0] on an island off of Puerto Rico and you could definitely tell something strange was going on, but it was not at all comparable to photographs of the same thing. I would say it is more akin to the glint of a half moon off the water where you disturbed it more than a kind of bluegreen LED in the water.
[0] https://en.wikipedia.org/wiki/Puerto_Mosquito
[1] https://en.wikipedia.org/wiki/File:Surfing_on_bioluminescent...
I assume the pictures taken for Wikipedia just had very long exposure times.
I've also been on the beach at Point Reyes where you could see the waves glowing and the sand sparkling with our footsteps. (That particular red tide gave me a bit of a rash on my legs, unfortunately.)
I agree that a camera can really exaggerate this kind of phenomena, and also the aurora, but, if the conditions are right, these things ARE indeed spectacular to witness with your bare eyes.
All things have energy cost, and go to net energy and gene benefit: whats your story for a bioluminescent higher organism with intelligence, which voice or smell doesn't solve better?
Insects with bioluminescence are on heat, hunting a mate in the crowd. or fishing for lower life forms, in a dark sea or cave.
Higher intelligence burdens are not really the same.