I used to work tech support for a DSL company. The tools used to log customer interactions were slow and buggy. I taught myself VB to fix a lot of issues in the UI, and automate a large part of my job.

I taught a coworker (who had never touched any code before) some of it. After a few months he moved on to do data entry for another company. When I saw his title on LinkedIn change to "automation engineer" after a while I was curious and had to ask what happened. He had automated most of his data entry job. The bosses got curious and asked to share his secret which he did, got a fat raise and a nice title. Sadly, most of his team was let go, but I'm happy I helped him become a programmer.