I hope Tim Cook succeeds in convincing our government that privacy is important.
And btw, a huge amount of Apple's "privacy" schtick is pure marketing combined with gatekeeping. Oh no, we couldn't allow users to have the choice where to install an app from, or how to pay for it, because privacy and not because we like our tax.
The second issue is Apple facilitated the modern form of having no privacy - apps with discrete access to all our private data, tracking us in real time, using APIs Apple designed, using an approval process Apple cheaped out on, and they have profited immensely from this state of affairs.
The third issue is Apple is often at odds with consumers, there is an entire Wikipedia article about their litigation from when they fucked people who buy ebooks, tech workers they employed, parents who let their kids play iOS games, people who bought laptops with butterfly keyboards, developers they chose to compete with, they often do things contrary to our interests and rights.
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¹ The topic, not the actual thing.
² Present & future.
³ Not a typo; an allegory.